Purple Flag award for Reading, and honorable mention for MyWay

Purple Flag logo and banner that says "Painting the town purple: excellence in managing the evening and night-time economy"

Every reasonable sized town wants a thriving Evening and Night Time Economy. But wanting one and having one are not the same thing. There are lots of factors to consider.

One vital factor is how safe the town feels to the paying public.

Purple Flag is an international accreditation to reward those towns that achieve vibrant and thriving night time economies, and it strives to help create safe and thriving locations at night for all users.

Reading has recently achieved Purple Flag status and I’m delighted that our MyWay personal safety app played a part:

💜 “The work on safety is a fantastic highlight in this submission, in particular the My Way Reading app. The features showing which areas are better lit and how busy streets are can really assist people travelling in the ENTE [Evening and Night Time Economy), allowing them to choose a route they feel most comfortable with. Great work here!” 💜

This is great news for Reading, and real evidence that co-designing IoT solutions with the community can deliver real, tangible benefits for the town and the people who live and work there.

We’d love to see MyWay helping people across the UK feel safer in their town and city centres, especially after dark. If your local authority / BID wants that too, then we’d love to chat.

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